A video component in a marketing campaign must be strategic and targeted to succeed, says Mungo Park, co-founder of Blueprint.tv.
A corporate video was once an eight-minute message from the CEO of a company hidden on the ‘About Us’ page of a website. Thankfully, those days are over. Videos are now the most effective way for a business to capture the attention of its audiences while enhancing brand awareness and ultimately, improving the bottom line. It is predicted that by 2019, 80 per cent of all consumer internet traffic will prompted by video content.